Mark Zuckerberg is determined to give billions of his Indian users a unified social media experience, perhaps that’s the reason why Indian Market has been chosen to test-run the new digital payment services.
Indian market which contains billions of WhatsApp, Instagram, Facebook users is one of the largest markets of these services. Moreover, WhatsApp will now play a very crucial role in its brand new monetisation mission.
Currently, more than 2.1 billion people daily use Instagram, Facebook, Messenger and WhatsApp combined. Not just that, but more than 2.7 billion people use at least one of these services at least once.
In India alone, WhatsApp has more than 400 million users, 300 million is the figure for Facebook and 70 million people use Instagram.
To give seamless brand experience to its users, Mark Zuckerberg, in recent communication, has talked about merging the services provided by his company.
Its been one and half years already since the test run started and later this year, WhatsApp is ready to launch its Pay Service. According to the figures mentioned above, this payment service looks ready to dominate the online payment platforms of the country. This would dominance would be effortless since every Indian has WhatsApp in their phone despite their failure to curb the fake news spread.
Last year, WhatsApp launched its business application in India, and although the statistics of the Indian market are yet to be revealed, there are already millions of users of this app globally.
Until now this service has been free, but the application is looking for ways to monetise it by bringing over the traffic from other platforms.
The messaging service integrated with payment services will open the doors for many other services like online shopping into the near future. In fact, the steps have already been taken, using Instagram, the photo-sharing app. However, it is still a bit early to say anything about this.